Tivity Cares was developed as the social responsibility layer of Tivity Cares. The goal was to utilize the existing Tivity Health brand as a starting point and explore how to weave in a “caring” aspect. We launched a complete campaign, primarily targeted for colleagues, which included several executions to ensure the new brand would be top of mind for our colleagues. In addition, we designed custom pins to be worn when colleagues or our executives were outside of the office as a constant reminder what we stood for.
