I’m a Creative and Marketing and Director
With 18+ years in the marketing and creative industry, I pride myself on being a servant leader and overwhelmingly positive. I’m a visionary passionate about building consumer-centric brands through storytelling, connection, engagement, and loyalty while prioritizing strategic leadership, consumer insights, mentoring teams, prioritizing positive culture, and generating revenue.
Multidisciplined
Background
National brands
Designed logo and branding for one of the most iconic fitness brands, SilverSneakers. Modernized the brand from a longstanding product to a lifestyle brand.
Persona-based
Created engaging multi-channel campaigns based on research, specifically targeting core personas. Mapped out consumer journey and provided relevant content.
Critical asset
Converted an in-house creative “service” team of fulfilling transactional requests to being a thought leader solving transformative business problems.
High retention rate
I have retained a high percentage of team members by developing a dynamic culture; transformed teams into making impactful business recommendations.
Lean process thinking
Reviewed and analyzed all available workflows and outcomes. Developed streamlined approaches to ensure minimal waste; from creative briefs, asset delivery and software platforms.
Startups
Passion for small businesses branding that generates revenue; taking over an existing or non-existing identify and delivering a brand story that edges their competition.