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Download File: https://imshawnpayne.com/wp-content/uploads/2019/04/SilverSneakers-Commercial-BTS-.mp4?_=1We pitched an idea to produce a Behind-the-scenes (BTS) video of the SilverSneakers commercial. The intent was to inform Tivity Health colleagues and tease the commercial on social media by showing both clips and the entire video leading up the national commercial airing.
Producer: Justin Johns
Editor: Justin Johns
© Tivity Health
- Campaign Concept
- Creative Direction
- Executive Approval
- Storyboard