One of the biggest opportunities I had as a Senior Graphic Designer was developing this SilverSneakers logo development. Seen by literally millions every year, this is now the pinnacle visual element of the brand…and the entire company. The goal was to take a stagnant brand, which literally used clip art, into one that provoked motion. A brand that warranted an iconic mark that people would be proud to wear on apparel.
BTS: What most people don’t know is I think the timeline on this was basically a couple of days…over the weekend.
