Laurels Springs School is one of the first, and best K-12 private online schools in the United States. However, their existing branding didn’t reflect the prestigious academic persona that it deserved. I was tasked with developing a brand strategy to not only refresh the visual identity but to further differentiate the school in the industry. Tactics included internal and customer research, persona development, visual identity system, video production, e-Commerce website, organic and social media content, digital brand guidelines, custom mailing boxes, banners, collateral, and event materials.
