Each year, SilverSneakers members nominate and vote of the “Instructor of the Year”. This campaign receives 100,000+ votes and as you will see in this video of the winner, there may not be another Instructor like him. He’s bold, nurturing and cuts straight to the point. While we develop several strategic pieces for marketing both, pre, during and post selections, the production while filming Coach Barrett in Louisiana was a highlight of the team.
We produced versions for SilverSneakers use as well as cuts for Coach Barrett’s gym locations to celebrate his achievement.
Campaign Tactics:
• Landing page
• Facebook posts
• Emails
• Printed materials
• Event materials
• T-Shirts
• Partner communication
Producer: Justin Johns
Editor: Justin Johns
Copywriter: Justine Page
Design: Brian Ring
© Tivity Health
- Campaign Concept
- Concept Approval
- Concepting
- Creative Direction
- Executive Approval
- Storyboard