Made famous by Jerry Seinfeld’s hit show on Netflix, Comedians in Cars Getting Coffee, I pitched our own version of a casual SilverSneakers members’ conversation with their friends. “Getting Coffee with SilverSneakers” came to fruition as we were planning for next year’s content calendar. The idea was “sold” and instead of shooting these conversations in future months as expected, we decided to swiftly marry the production with our SilverSneakers Ambassador shoots which were in pre-production stage. This strategy allowed for 1/2 the budget and resources, yielding even more than initially anticipated.
Similar to the SilverSneakers Ambassador strategy, we wanted our amazing members to share their experience through authentic storytelling. These were unscripted conversations with our members and their friends they’ve met through SilverSneakers. We were willing to publish their conversation even without mentioning SilverSneakers or even exercise…and we walked away with some sound bits nobody could have expected to tell other members just how powerful the SilverSneakers brand is.
Distribution:
• Website
• Facebook
• Instagram
• YouTube
• Email
Each member story yielded:
• 1 – 5+ min video
• 6 – Promo/social videos
• 20 – Final hero photos
• 1 – Blog post
Producer: Justin Johns
Editor: Justin Johns
Credit: Dom Portalla
© Tivity Health
- Campaign Concept
- Concept Approval
- Concepting
- Creative Direction
- Executive Approval
- Storyboard