This may have been the quickest national TV spot ever produced without using stock media. We had only only 6 weeks to storyboard, plan and produce this :60 national TV commercial spot. The goal was to extend the existing Free to Move campaign with a new spot that introduced the new virtual offerings made available for our members. It was certainly an interesting time as we had 2 distinct messages to communicate; you can experience SilverSneakers online as well as in-person…if your local area allowed due to Covid-19.
© Tivity Health
- Campaign Concept
- Concept Approval
- Concepting
- Creative Direction
- Executive Approval
- Storyboard