Free to Move: Fitness Your Way

Like the SilverSneakers Free to Move Campaign, we developed a campaign that would standout from the “sea-of-sameness” that most brands were launching during their COVID-19 campaign. This included over-using ZOOM video visuals plus keywords and script such as “unprecedented times” and “now more than ever”. The goal was to acknowledge what members and families were going through and inform them the Fitness Your Way product had evolved to help during this time. In addition to coming up with the theme of “free to move”, we wanted the visuals to stay within the Fitness Your Way branding…yet stretch a bit so on channels like Facebook, it looked different than other posts.

For the video integration, we used the featured campaign sizzle video as the foundation and built a social video ad strategy based on a simple matrix ranging from video length, video vs animation, and variations including promo offers.

Campaign Takeover:

• Campaign video
• Social ads
• Website
• Facebook
• Instagram
• Email
• Printed materials
• Call scripts
• B2B2C communication

© Tivity Health

• Campaign Concept
• Concept Approval
• Concepting
• Creative Direction
• Executive Approval
• Storyboard