Find Your Place

After 25 years being leading the fitness industry, we successfully launched the very first SilverSneakers® national campaign. The campaign featured a nationally aired :30 commercial and we partnered with some of the best partners in Los Angeles…Quigley-Simpson and contagiousLA. To get the most out of the campaign and to keep the budget to a minimum, the film crew and agency allowed myself and another Photographer capture take stills after each vignette. This strategy allowed for us to extend the campaign to match the TV commercial and provided us a plethora of assets allowing for a fully integrated campaign…not just a commercial.

This was a full campaign takeover which transitioned all marketing and consumer touch points to look and provide a consistent message. To go one step beyond a full fledged campaign, we filmed a behind the scenes video of the commercial. We pitched the idea to document the monumental event, inform colleagues and tease the commercial on social media by showing both clips and the entire video leading up the national commercial airing.

CAMPAIGN TAKEOVER:

• Website
• Facebook
• YouTube
• Email
• Printed materials
• Internal communication
• B2B2C communication
• Event Design

Commercial Credit:

Director: Andrew Laurich (contagiousLA)
Agency: Quigley-Simpson

Marketing Credit:

Photography:Shawn Payne
Photography: Garrett Gutierrez
BTS Producer: Justin Johns
BTS Editor: Justin Johns
Copywriter: Caitlin Bebout
Designer: Brian Ring

© Tivity Health

• Concept Approval
• Creative Direction
• Executive Producer
• Photographer