Like most businesses, March 2020 meant they had to shift their thinking and engage their members/customers in a whole new way; this was no different for SilverSneakers. Once the marketing and creative strategy was in the market, the response from our members were worth sharing with our B2B partners. Based on the great response and solid creative, we developed a sizzle video which encompassed the SilverSneakers COVID-19 response strategy.
Producer: Justin Johns
Editor: Justin Johns
VO: Kiarash Zarezadeh
Credit: Dom Portalla
© Tivity Health
- Campaign Concept
- Concept Approval
- Concepting
- Creative Direction
- Executive Approval
- Storyboard