The Connectity Summit on Rural Aging is a collaboration with the MIT AgeLab, the Jefferson College of Population Health, Health eVillages and Tivity Health™. More than 80 experts from academia, business, government, non-profit and community organizations and healthcare attended the invitation-only summit. Moderated by MIT AgeLab Founder and Director Joe Coughlin, PhD, and esteemed speakers like Katie Couric.
I helped lead the visual brand and story of the summit, which kicked off the annual event in 2017. Since then the campaign has evolved each year, but this core set of deliverables and visual direction which is still what is used today. The goal was to have visuals that went beyond a status quo company event. This was supposed to appear established, demonstrate thought leadership and was set to have nearly 100 touch-points for the campaign.
Deliverables:
+ Logo
+ Branding
+ Brand Guidelines
+ WordPress Design
+ Video Production
+ Photography
+ Save The Dates
+ Emails
+ Banners
+ Posters
+ Name Badges
+ Swag Bag
