When I began working with the AZ Blue Sky team, their name was AZ Blue Sky Catering. It didn’t take long to understand their name was restricting their true value to consumers so I recommended they update their name from “catering” to “events”. They were more than catering food; they were providing entertainment at events like the Arizona Cactus League Spring Training games, Arizona State Football and Arizona Cardinals tailgating.
The initial scope was to develop a WordPress website which could facilitate real-time orders and booking events and ended expanding beyond the digital request to support grassroots marketing. One additional recommendation I made, after the very first conversation was to donate a portion of their proceeds to military causes. They were already doing it, but I recommended making it a part of their brand story as they were passionate about supporting vets.
Deliverables:
+ Logo Update
+ WordPress Design
+ WordPress Development
+ Posters Design
+ Rackcards Design
© AZ Blue Sky Events
- Campaign Concept
- Concepting
- Creative Direction
- Design
- Designer
- Storyboard
- Website Development