Each year the SilverSneakers product grows, but the story can typically remain the same. For the 2020 sales video, we wanted our health plans and Brokers to see SilverSneakers in a new light. We completely revamped the story, integrated it into the new 2020 campaign theme and provided clear visuals of how the brand evolved in 2020.
Producer: Justin Johns
Editor: Justin Johns
Credit: Dom Portalla
© Tivity Health
- Campaign Concept
- Concept Approval
- Concepting
- Creative Direction
- Executive Approval
- Storyboard