SilverSneakers Channels
Health Plan Channels
The “I Am SilverSneakers” campaign was the first integrated video strategy for the 25+ year old brand. The objective was to parter with key health plan partners, find compelling member stories and produce several edited videos for both our partners and SilverSneakers to utilize in their marketing. Videos were published in long, short and micro cuts and distributed via social channels, website, email and since we took stills during the filming, we were able to extend the campaign into traditional printed marketing collateral with high resolution photography.
Producer: Garrett Gutierrez
Editor: Garrett Gutierrez
© Tivity Health
- Campaign Concept
- Concept Approval
- Concepting
- Creative Direction
- Executive Approval
- Storyboard